目標と目的
目標は達成すべき具体的なゴールや段階を指し、測定可能なことが多いですが、目的は目標の先にある行動全体の理由や最終的な意義を指し、抽象的な意味を持つことが多いです。
Goals and Objectives: What’s the Difference? (Similar yet Different #079)
Goals are specific goals or steps to be achieved and are often measurable, whereas objectives are the reasons or ultimate significance of the entire action beyond the goal and are often more abstract.